This digital campaign extends the existing Mycelium Made brand into promotional communications for its community workshop, translating the established visual identity into digital campaign touchpoints.
Warm imagery and a clear message introduce the workshop and invite interest.
Educate and inspire by showcasing materials and the process.
Key information is easy to scan with icons and prominent call-to-action
Consistent colours and typography strengthen brand recognition.
Feature imagery and exhibition details establish the artist, theme and visual tone at first glance.
Introduce the artist, selected works and the role of mycelium as a material within the exhibition.
Dates, venue and location are clearly presented alongside a prominent Plan Your Visit call-to-action.
Consistent colours, typography and layout connect the exhibition communication back to the Mycelium Made identity.
Market imagery and a clear event message introduce the pop-up experience and encourage exploration.
Showcase featured materials, products and local makers while communicating the market's circular design focus.
Date, time and location are easy to scan, supported by clear Plan Your Visit and Visit the Pop-up calls-to-action.
Consistent colours, typography and visual language maintain recognition across the wider Mycelium Made campaign.
Medium Rectangle Ad
Leaderboard Banner
Wide Display Banner
Promote the Mycelium Bio-Design Workshop, increase campaign visibility and drive registrations through clear calls to action.
Sustainability-conscious audiences, design students, creatives and people interested in bio-materials and hands-on workshops.
Adapt the campaign across multiple display ad formats while maintaining clear hierarchy, strong brand recognition and a prominent CTA.
Figma, Adobe Photoshop
02. Social Media Feeds Design
Purpose
Build brand awareness, educate the audience and drive workshop participation.
Audience
Sustainability enthusiasts, students, designers, community, and conscious consumers.
Design Focus
Warm, natural aesthetics, authentic storytelling, consistent visuals and clear information hierarchy.
Tools
Figma, Adobe Photoshop